The name "Gold Rush" typically gives you recipes that feature Goldschläger - this cocktail features three golden ingredients, and is a very accessable cocktail. People who don't like cocktails like this cocktail. It is simple and clean. You can start an evening with this, end an evening with this, or just drink this one all night.
There is one known named variant: Louiseiana Purchase that uses cognac (variation by Michael Madrusan)
This early 21st century cocktail recipe was developed by T.J. Siegal (New York City).