“Will you score this incredibly complicated action movie I’m filming for my 6th grade film class? It’ll be great publicity for you because my whole class will see it – and you’ll be in the credits!”
That’s what I deal with all the time. Great publicity and $10 will get me lunch*.
If you are a content producer, please do not try to sell “publicity” to anyone. I get the “publicity” sell continuously – and what it generally means is that the product is abysmal.
Professionals understand which projects will increase their profile and which ones will not. No need to mention explicitly.
Now that I’ve annoyed everyone who has ever sold “publicity”, I’m going to go back to my music-hole and work a bit. I’ll probably not get much publicity by doing that, though. hmm…
*Please donate $10 for Kevin’s lunch.